This is a guest post by Darren Shearer, author of Marketing Like Jesus: 25 Strategies to Change the World and the host of the Marketing Like Jesus Podcast. He is also the founder and CEO of High Bridge Books, which offers professional book publishing for inspiring thought leaders.
If Jesus taught a class about marketing, what might He say?
Considering that one out of every three people in the world claims to be a follower of Jesus, he is unquestionably the greatest marketer in history.
Whether you’re a businessperson trying to sell more products or services, a non-profit leader trying to recruit more donors and volunteers, a pastor trying to get more members, a politician trying to win more votes, or as a thought leader trying to gain acceptance of an idea… Jesus has provided a model for marketing that can help you make a profound, positive impact on the world.
I have observed more than 25 marketing strategies that Jesus used during his ministry that you can apply in your own sphere of influence. In this post, I would like to introduce you to two of them.