Are you a 2%er? Is the company you work for a 2%er organization? You may be asking, “What difference does it make?”
Frankly, it could make an eternal difference.
In my new book, The Impacter: A Parable on Transformational Leadership (free for a limited time), I introduce the concept of the 2%er person and the 2%er company.
2%ers are men and women in business leadership positions (owner, executive, manager, supervisor) within for-profit, privately-held, Biblically-based firms. Simply stated, they work to earn a good profit and do their best to run their business in ways that honor God and do not contradict the Bible.
So how prevalent are 2%ers in the US marketplace? Moreso than you might imagine.